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Business
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Why?
Satya Nadella
Which company did Satya Nadella work for before joining Microsoft?
Apple
Google
Sun Microsystems
IBM
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Why?
Satya Nadella
What was Satya Nadella's role before becoming CEO of Microsoft?
Software Engineer
Marketing Manager
Executive Vice President
Human Resources Manager
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Why?
Failure
What is a commercial failure?
A product or company that exceeds expectations of success
A product or company that meets expectations of success
A product or company that does not reach expectations of success
A product or company that is a major success
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Why?
Print on demand
What is one of the main categories of offerings in the print on demand (POD) industry?
Self-publishing authors
Traditional publishers
Wholesalers and distributors
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Why?
Print on demand
What are the benefits of print on demand (POD) for publishers?
Quicker technical set-up, reduced storage and handling costs, no waste from unsold products, and increased choice for consumers
Higher profits, faster printing process, and reduced risk for publishers
Lower costs, increased efficiency, and improved quality control
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Why?
Intel
Which company is Intel's biggest competitor in the x86 processor market?
AMD
Nvidia
Samsung
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Why?
Intel
What was Intel's primary business until 1981?
Creating microprocessor chips
Manufacturing memory chips
Developing software
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Why?
Intel
When was Intel Corporation founded?
July 18, 1968
January 1, 1970
December 31, 1980
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Why?
Customer experience
What is customer experience management (CEM or CXM)?
The process of building great consumer experiences
The process of managing a customer's cross-channel exposure, interaction, and transaction
The process of creating visually appealing and sensory-rich environments
The process of understanding and effectively developing a positive customer experience
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Why?
Customer experience
What are the four realms of customer experience introduced by Pine and Gilmore?
Esthetic realm, Escapist realm, Entertainment realm, Educational realm
Strategy, Customer understanding, Design, Measurement, Governance, Culture
Product orientation, Market orientation, Customer experience, Authenticity
Customer service, Ethical ideals, Shopping environment
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