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Advertising
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Confused.com
Which advertising campaign featured a robot named Brian?
Driving in heels campaign
Middle lane hoggers campaign
Brian the Robot campaign
Chain Reaction campaign
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Why?
Copywriting
Who is known as the father of advertising?
Leo Burnett
John Emory Powers
David Ogilvy
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Why?
Copywriting
What is copywriting?
Writing text for academic purposes
Writing text for creative purposes
Writing text for advertising or marketing purposes
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Why?
KFC advertising
What was the reason behind KFC's change in tagline from 'Finger Lickin' Good' to 'So Good'?
To appeal to a younger audience
To focus on the quality of the food
To be more inclusive of staff and service
To avoid trademark infringement
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Why?
KFC advertising
What was the first official slogan of KFC?
North America's Hospitality Dish
We fix Sunday dinner seven nights a week
Finger Lickin' Good
It's Nice to Feel So Good about a Meal
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Why?
KFC advertising
Who was the actor hired to portray Colonel Sanders in KFC's 1994 television campaign entitled 'The Colonel's Way'?
Henderson Forsythe
Randy Quaid
Darrell Hammond
Jim Gaffigan
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Why?
Billboard
What is the impact of mobile billboards?
They are not effective
They are only effective for a short period of time
They are effective and memorable
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Why?
Billboard
What is the difference between painted and digital billboards?
Painted billboards are more expensive
Digital billboards are more environmentally friendly
Painted billboards are created by hand, while digital billboards are created using computer programs and software
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Why?
Billboard
What is the purpose of billboard advertisements?
To provide directions to drivers
To entertain pedestrians
To build brands and promote new products
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Why?
Ford Motor Company
What was the slogan used by Ford in the 1980s to introduce new customers to their brand?
Have you driven a Ford, lately?
Built Ford Tough
Go Further
The Future is Built Ford Tough
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